THE NEW DAY CONSULTING SYSTEMS
FRANCHISE
DEVELOPMENT PROCESS
PHASE ONE
PHASE TWO
PHASE THREE
PHASE ONE
FEASIBILITY
STUDY
Review the business, leadership and finances to determine if the business is appropriate for franchise development.
MASTER
PLAN
Develop a comprehensive plan for the management and development of your franchise system, approach and strategy. This document is a critical guiding document that will guide all aspects of your franchise system. A well developed Franchise Master Plan is not only a planning document but can be used as a fundraising tool with banks and angel investors. New Day Consulting Systems understands how critical this document is for the long term success of a franchise system.
FRANCHISE
OPERATIONS
This document is critical to the successful replication of your franchise in various markets regionally and nationally.
DISCLOSURE DOCUMENT
&
FRANCHISE AGREEMENT
These documents are required by law for you to develop before engaging in the sale of franchises. New Day Consulting Systems works with licensed franchise attorneys to develop these documents for you and file the documents in the states that require it.
PHASE TWO
FRANCHISE MARKETING
Implement the marketing strategies detailed in the Franchise Master Plan. Identify and target your ideal franchisee. Possibly work with franchise marketing portals or franchise brokers.
FRANCHISE SALES PROCESS
Implement the franchise sales process detailed in the Franchise Master Plan. Outsource to a sales team or develop an internal franchise sales team who can successfully vet prospects and lead viable franchise candidates through your systems’ franchise recruitment process.
FRANCHISE DISCOVERY DAY
Develop an event where prospects are given the opportunity to get to know, like and trust your brand and its leaders. This may be a formal Discovery Day or an online event. NDCS can assist you in all aspects of the franchise discovery development process.
PHASE THREE
ONBOARDING
SUCCESSFUL TRAINING
After you recruit franchisees, they must be successfully trained. This is the most important aspect of your franchise recruiting process. Without proper training and understanding of your franchise brand and culture, your new franchisees will not be successful. NDCS assists in all aspects of the franchisee training process and can help your franchise system develop an onboarding process that is face to face, online (or both) that works best for your franchise system and your franchise budget.
CRITICAL
CONTINUING EDUCATION
After the initial onboarding, that first year is critical for the development of the new franchisee. Continuing education can take many forms. It can include online, expert mentoring, and site visits by the franchisor. In the near future, virtual and augmented reality will be included in franchise training. But no matter the format, the key is that the training system is in place prior to your first franchisee coming the system. The franchisee training system should be implemented during the first year of the franchisee’s association with the franchise system. Training should be required for the duration of the franchisee’s association with the system. However, the first year is the most critical and lays the foundation for the success of the franchise system and the franchisee.
&
CONFERENCE MEETINGS
Yearly or bi-Yearly meetings and conferences are critical for the morale and development of franchisees. It’s an opportunity for franchisees to network and also showcase lessons learned and their talent. A yearly conference or meeting (no matter how initially small) should be incorporated into the development of a start-up franchise system. NDCS can work with any franchise system to develop yearly franchise meetings, speakers and curriculum.