2015 was officially the year that mobile marketing hit mainstream.

Google announced that mobile traffic overtook desktop traffic in 10 countries.  And Google released theMobilegeddon algorithm update to eliminate non-mobile friendly websites.   When Google weighs in a matter- like favoring a certain type of digital presence over another- its a game changer.  Google is by far the largest search engine.  If you cannot be found on Google, for all intents and purposes, you dont exist in the 21st century marketplace.  In light of Googles shift to strongly favor mobile in search, in order to remain competitive, small and medium sized businesses must do likewise.

One of the most powerful mobile marketing statistics is this:

Mobile apps account for 89% of mobile media time.

 

As consumers spend more time on their mobile devices, they are spending the majority of that time on dedicated, branded apps.  Because of this incredibly powerful data point, mobile apps will be critical to getting brand messages out and effectively reaching and cultivating a business audience in 2016 and beyond.

In response to the amount of time consumers are spending on their phones and inside apps, Google is responding again.  This time by providing a new level of mobile app indexing.  Google has offered app indexing for quite some time.  However, in 2015, Google began to index apps that do not have a parallel mobile site.  Google is making information in mobile apps available to the masses via general search queries.  This is a game changer for mobile app adoption. Google anticipates that mobile apps will replace websites for digital information.  And if Google believes this, so should you as a business owner. Based upon the aforementioned data, one conclusion is clear and unequivocal:

 

Mobile apps will soon replace mobile websites. 

Apps can do everything that websites canonly better. 2016 will be a pivotal year in app adoption.  Make sure your business is marketing effectively to mobile users.  Move forward with marketing via mobile apps for business today.  New Day Consulting Systems, LLC has an ideal package for small to medium sized businesses just beginning the journey in effective mobile marketing.

We strongly suggest that businesses considering expansion through franchising adopt a mobile app marketing strategy as soon as possible.   Since franchising is considered by many experts to be the most effective marketing strategy ever invented, start up franchises (in particular) should be pioneers in effective mobile app marketing and mobile app adoption. We can help you begin today.